Audience Measurement Coalition: Setting Industry Standards

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473

Million people

in Europe watch
TV regularly

3.3

hours per day

is the average
daily time spent

91.4

Billion euro

estimated revenue
in 2023

18

members

already joined
the AMC coalition

Members

The AMC is composed of Joint Industry Committees (JICs) and research companies.

Mission & Vision

Commitment to establishing and maintaining professional standards for audience measurement

Markets

AMC covers many European markets through national and international members

News

November 19, 2025

AMC Statement on the Digital Omnibus Proposal

October 1, 2025

Media Metrics Finland (MMF) becomes a member of the Audience Measurement Coalition

September 1, 2025

AMC addresses Consumer Protection Challenges in the Digital Environment in response to the public consultation of the EC on Consumer Agenda 2025- 2030.

July 18, 2025

The European Data Union strategy should prioritise the clarification of EU data protection and privacy legislation for independent audience measurement to ensure online transparency and the protection of public interests

About

The Audience Measurement Coalition is a sector coalition in the domain of Audience Measurement, active in Europe.

Contact us

if you want to learn more about the Audience Measurement Coalition or want to become a member, please press the contact button below.