473

Million people

in Europe watch
TV regularly

3.3

hours per day

is the average
daily time spent

91.4

Billion euro

estimated revenue
in 2023

18

members

already joined
the AMC coalition

Members

The AMC is composed of Joint Industry Committees (JICs) and research companies.

Mission & Vision

Commitment to establishing and maintaining professional standards for audience measurement

Markets

AMC covers many European markets through national and international members

News

July 18, 2025

The European Data Union strategy should prioritise the clarification of EU data protection and privacy legislation for independent audience measurement to ensure online transparency and the protection of public interests

June 11, 2025

How independent Audience Measurement Supports Minors’ Online Safety Objectives

The Audience Measurement Coalition’s contribution to the Commission’s guidelines on the protection of minors……

April 15, 2025

AMC releases its Position paper on the Role of Independent Audience Measurement to achieve the objectives of European Media Freedom Act

The Audience Measurement Coalition strongly advocates for the principles of self regulation precisely because they…

April 11, 2025

European Board for Media Services invited the Audience Measurement Coalition in Brussels

On April 10th 2025, the chair of the “Media Board” together with the Chair of its Audience Measurement working group,…

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About

The Audience Measurement Coalition is a sector coalition in the domain of Audience Measurement, active in Europe.

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