Audience Measurement Coalition: Setting Industry Standards

473

Million people

in Europe watch
TV regularly

3.3

hours per day

is the average
daily time spent

91.4

Billion euro

estimated revenue
in 2023

members

already joined
the AMC coalition

Members

The AMC is composed of Joint Industry Committees (JICs) and research companies.

Commitment to establishing and maintaining professional standards for audience measurement

AMC covers many European markets through national and international members

November 19, 2025

October 1, 2025

September 1, 2025

July 18, 2025

The Audience Measurement Coalition is a sector coalition in the domain of Audience Measurement, active in Europe.

if you want to learn more about the Audience Measurement Coalition or want to become a member, please press the contact button below.